Know Where your Target Audience is?
The first step is Target search marketing strategy and to identify the keywords that are already working for your business naturally, also known as natural or organic keywords. When you manage your (brand/niche) search engine optimization strategy, in addition to search engine marketing you must look at Social Trends as well.
Study and use what already works for your competitors!
Knowing your keyword lists, it is most likely your competitors as well. The next step is to learn about the content that they are using to attract and convert customers. The landing page is arguably the most underrated and critical piece in the search marketing conversion funnel, as persuading a prospect to click a link is relatively easy compared to convincing the prospect that they made the right decision in clicking the link. A simple way to learn about your competitors’ landing page strategies is to conduct searches for the keywords and terms that you’ve already done, and follow the links to their landing pages
Once you know who your audience is, you need to know where they are. A common mis-perception is that everyone is hanging out on the same social network. But that’s not true. For example, according to a study by Anderson Analytics, Generation Z (13- to 14-year-old) social network users are slightly more active on MySpace than Facebook, only 9% use Twitter and none are active on LinkedIn. If you tried to listen to Gen Z on Twitter, you wouldn’t hear much. They’re not there.
Schedule 20 minutes for yourself one day each week and spend that time keeping up-to-date with your competitors’ latest keywords, ad copy, and landing pages. With that brief time investment, you will be able to more effectively optimize the performance of your search campaigns based on trends in consumer behavior, seasonal or otherwise.
Happy Hunting – Coach Tim